Steel Technologies is a metals processing company operating across North America. In my role as Marketing Specialist, I serve as the lead marketing professional—driving brand development, leading website redevelopment, and establishing scalable marketing standards across 30+ locations. I partner closely with department leaders to deliver cohesive internal and external communications. I lead the execution of the company’s social media strategy, including content creation and performance analysis.
Branding Standards and Guidelines
In 2024, I led Steel Technologies’ first comprehensive brand standards and guidelines following the company’s acquisition and organizational restructuring. I conducted 40+ stakeholder interviews with leadership, teammates, customers, and suppliers, alongside competitive and industry research. I defined the company’s brand positioning, persona, expression, and more. Using this structured framework, I translated the strategy into consistent messaging, tone, and visual elements. After executive approval, the new standards were rolled out organization-wide. The refreshed brand provided teams and departments with clear visual guidelines and a scalable foundation to support future growth.
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Made in Kentucky (Advertisment)
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Open House (Social Media Promo)
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Book of List (Advertisement)
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Hispanic Heritage Month (Social Media Post)
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Teammate Benefit Guide (Collateral)
Sizzle Video
Steel Technologies' sizzle video is a dynamic promotional piece, designed to highlight the company’s competitive and geographic advantages across 30+ locations.
Supporting Heroes Golf Outing
On September 9th, Steel Technologies hosted the 15th Annual Golf Outing at Hurstbourne Country Club, raising over $250,000 for Supporting Heroes.
Social Media Accounts & Analytics
At Steel Technologies, we are committed to data-driven growth strategies for social media. Through compelling content and analytics, we’ve achieved measurable success—including a 148% increase in Facebook reshares and a 791% increase on LinkedIn—strengthening brand resonance both internally and across the industry.