Steel Technologies is a metals processing company with locations across North America. As Marketing Specialist, I lead the creation of brand standards and the redevelopment of our website. In addition, I connect with department leaders across the organization to create external and internal communications. Alongside these efforts, I manage the company’s social media presence independently, leading content creation, strategic planning, performance tracking and more.
Sizzle Video
Steel Technologies' sizzle video is a dynamic promotional piece, designed to highlight the company’s competitive and geographic advantages across 30+ locations.
Supporting Heroes Golf Outing
On September 9th, Steel Technologies hosted the 15th Annual Golf Outing at Hurstbourne Country Club, raising over $250,000 for Supporting Heroes.
Social Media Accounts & Analytics
At Steel Technologies, we are committed to data-driven growth strategies for social media. Through compelling content and analytics, we’ve achieved measurable success—including a 148% increase in Facebook reshares and a 791% increase on LinkedIn—strengthening brand resonance both internally and across the industry.
National Sales Meeting
In addition to leading brand management and web development initiatives, I collaborate with department leaders to create engaging materials. I bring numbers, data, and business concepts to life with storytelling and design.
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Our Sales Team needed a comprehensive strategy to effectively target current, future, and potential customers. During our 2024 Spring Sales Meeting, each team member completed a Core Selling Bullseye (pictured above). This tool enables our team to easily identify core customers and determine the appropriate amount of time to dedicate to each customer.
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Later, we challenged our teammates to use their customer insights to create a Core Selling Bullseye for each region. We divided them into regional groups and had them collaborate on completing a life-sized Core Selling Bullseye.
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Initiatives like these require follow-up to ensure lasting impact. I digitized the life-sized posters, providing our entire organization with a comprehensive view of our customers and their influence on our business. Additionally, we distributed keychains to each teammate, serving as a constant reminder that this information is readily accessible and encouraging them to always consider their core customers.